Track & Optimize
See moreVerve Momentum
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Analyze actions, sharpen strategies
Verve Momentum utilizes control group methodology to analyze campaign performance and deliver an accurate assessment of true lift to inform future strategies.
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Alignment with business goals
Verve Momentum ensures that the insights and recommendations you receive are relevant and actionable.
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Proven behavioral change
Track specific audiences over time and optimize their experiences to shape habits and loyalty.
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Demonstration of incrementality
Receive granular detail on how your experiences change what consumers do and where they go.
What Momentum Measures
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Delivery
Determine how a campaign delivers against desired consumer targets by analyzing devices exposed, frequency, and reach among target devices.
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Engagement
Measure consumer engagement with your content and experiences through clicks, secondary actions, time spent, and other conversion metrics.
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Relevance
Uncover an ad’s impact on foot traffic by analyzing store conversion, visit frequency, and rate of desired action.
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Performance
Capture data on incremental visits, visit frequency, and conversions to measure campaign performance against planned key performance indicators (KPIs).
Case Study
To boost interest in a supernatural thriller, Verve identified three unique audiences based on demographic and behavioral data, and created mobile experiences to drive ticket sales. The results were scream-worthy.
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