California Privacy Notice

Personal Data

The following is a list of the categories of personal information which we collect, or have collected, in the twelve months prior to the effective date of this Privacy Policy, the categories of sources from which such category is collected; and the categories of third parties with whom we share such information.

Categories we collect: Mobile advertising identifiers, session and persistent cookies, IP addresses, apps used or downloaded, web sites visited, browser and operating system type, type of devise used, information actively provided by users responding to a form in an ad, randomly assigned identifiers, precise and general location information and system information that our SDK may collect about your device or network provider.

Sources: All the information above is collected from your mobile device when you are using an app and is provided to us from the advertiser or publisher partners users interact with by using their app or viewing an ad. We also acquire this information from partners or from advertising or data exchanges.

Location information: We acquire location information when you provide it to an app which shares this information with us.

Each Category is collected for the following business purposes: delivering ads on publisher sites, reporting on ad delivery, securing, protecting, auditing, bug and fraud detection, debugging and repair of errors and the detection, protection and prosecution of security incidents or illegal activity; enforcing our terms and policies;  complying with law.

Each Category is also collected for uses that advance our commercial interests including creating profiles to target ads on behalf of advertisers, using data collected from publishers and from other third parties.

Sale/Sharing Information: Do Not Sell My Personal Information rights

Verve may disclose the categories of information described above to vendors, such as analytics companies and may sell the information to advertisers, ad networks, other partners, and third parties. Please email us at: for instructions for how you can exercise your California access, deletion and Do Not Sell rights.

Do Not Sell signal

If a Verve publisher or advertiser partner has transmitted to Verve a Do Not Sell signal, we will limit our use of information from that partner and we will act only as a service provider as defined in the CCPA.

Access and Deletion

Subject to certain exceptions and restrictions, the CCPA provides California Residents the right to submit requests to a business which has collected their personal information: (i) to provide them with access to the specific pieces and categories of personal information collected by the business about such California Resident, the categories of sources for such information, the business or commercial purposes for collecting such information, and the categories of third parties with which such information was shared; and (ii) to delete such personal information.

If you are a California Resident, please email us at for instructions for how you can exercise your California access, deletion and Do Not Sell rights. Additionally you may direct us to stop selling your personal information by completing the form below. We will need your Advertiser Identifier to process your request. If you do not provide us with the required information, we will be unable to process your request. Please read our privacy policy for directions on how to obtain your Advertiser Identifier.

California Residents may designate an authorized agent to make California Requests on their behalf.

We do not discriminate against you

You also have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Verve does not discriminate against California Residents for exercising their rights.

We do not sell the personal information of minors under 16 years of age without affirmative authorization.

For questions or further information please contact

California Privacy Notice last updated: December 20, 2019

Privacy Policy
Ad Content Guidelines
Brand Safety